Storytelling can make entrepreneurship feel possible for everyone
Research indicates that the more women and underrepresented backgrounds in the venture ecosystem, the easier it will be to attract future generations of them.
(Harvard Kennedy School)
The Reality…
Funding
In 2024, companies founded by at least one woman secured 23% of total VC capital. (Fast Company)
But the stories highlighted aren’t relatable…
Media
78% of VCs actively promote their portfolio companies to media outlets, creating a catch-22 for founders who need funding to get coverage and coverage to get funding. (HBS)
Which makes media exposure even harder…
Exposure
Since 2003: 79% increase in women identifying business opportunities, but their stories remain undocumented. (Global Entrepreneurship Monitor)
And it’s time for these stories to be told…
The Goal…
Visibility
We transform media exposure from a privilege to a right, giving overlooked founders the same visibility advantages as VC-backed startups.
Business education should be transparent.
Credibility
We create founder-focused content that establishes legitimacy with investors, customers, and partners, showcasing innovations that deserve attention.
Seeing someone like you makes a difference.
Connection
We build bridges between mission-driven founders and their ideal audiences because visibility should be based on impact potential, not network access.
Others are supporters, not competitors.
What We Do
At That Entrepreneurial Girl, we close the media access gap through:
Documentary Storytelling - Mini-docuseries spotlighting impact-driven founders solving real problems
Distribution Strategy - Getting founder stories in front of investors, customers, and partners who matter
Media Training - Teaching founders how to leverage visibility for business growth
Ecosystem Partnerships - Collaborating with accelerators to amplify their portfolio companies
We're not another hype machine. We're building media infrastructure for founders who deserve more attention.
We are always looking for more entrepreneurs to highlight, please contact us if you’d be interested!